KJ Teams with ACDelco to Give Consumers a "Brake"
Contact: Jon G. Knapp
TMG Sports Marketing
ACDelco Cobalt Racing team to help promote ACDelco DuraStop "Brake Bucks" campaign
Grand Blanc, Mich., August 31, 2005 - NHRA Pro Stock standout Kurt Johnson makes his living powering his ACDelco Cobalt down the quarter-mile in just over 6.6 seconds at speeds topping 207 mph. Although his primary objectives are to create horsepower and make sure he reaches the finish line first, he realizes it is equally important that he comes to a safe stop at the end of each run, and therefore pays close attention to the braking system on his 1,300-horsepower hot rod.
Starting with the upcoming Mac Tools U.S. Nationals in Indianapolis, Ind., Johnson will hope to turn drag racing fans' attention on their own vehicles' stopping power, as his championship-contending race car will carry the logos of ACDelco's DuraStop® "Brake Bucks", a promotion where consumers will receive a cash rebate on the purchase of ACDelco premium brake pads.
"Whether I'm racing my ACDelco Cobalt or taking my kids to the movies, I always want my vehicle's brakes to be at their best," said Johnson. "I welcome the opportunity to let our customers know that they can obtain that same consistent performance at an even better price through the ACDelco DuraStop 'Brake Bucks' promotion."
Consumers (Sept. 2005 - Oct. 2005) who purchase select ACDelco DuraStop friction parts (pads, shoes and loaded calipers) and have them installed at a participating service center during the effective dates can receive a cash back rebate from ACDelco ($15 per axle, $30 per vehicle maximum). Consumers must complete and mail in an official rebate form, a copy of their repair invoice, and the carton end flap(s) as proof of purchase and installation. In return, ACDelco will mail a check to the consumer. Rebate forms will be included in the official Brake Promotional Kit and online at acdelco.com during the effective dates. This offer is not valid at new vehicle dealerships or on product being replaced under warranty.
ACDelco is a global leader in automotive replacement parts and services offering products for virtually all vehicles. Headquartered in Grand Blanc, Mich., ACDelco markets automotive replacement parts worldwide under its brand name. For more information, please visit www.acdelco.com.
TMG Sports Marketing
ACDelco Cobalt Racing team to help promote ACDelco DuraStop "Brake Bucks" campaign
Grand Blanc, Mich., August 31, 2005 - NHRA Pro Stock standout Kurt Johnson makes his living powering his ACDelco Cobalt down the quarter-mile in just over 6.6 seconds at speeds topping 207 mph. Although his primary objectives are to create horsepower and make sure he reaches the finish line first, he realizes it is equally important that he comes to a safe stop at the end of each run, and therefore pays close attention to the braking system on his 1,300-horsepower hot rod.
Starting with the upcoming Mac Tools U.S. Nationals in Indianapolis, Ind., Johnson will hope to turn drag racing fans' attention on their own vehicles' stopping power, as his championship-contending race car will carry the logos of ACDelco's DuraStop® "Brake Bucks", a promotion where consumers will receive a cash rebate on the purchase of ACDelco premium brake pads.
"Whether I'm racing my ACDelco Cobalt or taking my kids to the movies, I always want my vehicle's brakes to be at their best," said Johnson. "I welcome the opportunity to let our customers know that they can obtain that same consistent performance at an even better price through the ACDelco DuraStop 'Brake Bucks' promotion."
Consumers (Sept. 2005 - Oct. 2005) who purchase select ACDelco DuraStop friction parts (pads, shoes and loaded calipers) and have them installed at a participating service center during the effective dates can receive a cash back rebate from ACDelco ($15 per axle, $30 per vehicle maximum). Consumers must complete and mail in an official rebate form, a copy of their repair invoice, and the carton end flap(s) as proof of purchase and installation. In return, ACDelco will mail a check to the consumer. Rebate forms will be included in the official Brake Promotional Kit and online at acdelco.com during the effective dates. This offer is not valid at new vehicle dealerships or on product being replaced under warranty.
ACDelco is a global leader in automotive replacement parts and services offering products for virtually all vehicles. Headquartered in Grand Blanc, Mich., ACDelco markets automotive replacement parts worldwide under its brand name. For more information, please visit www.acdelco.com.
posted by David @ 2:03 AM
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